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Neilsen Netratings estimated that in 2004, over 68% of people in Australia were 'regular internet users'; that is, they accessed the Internet more than once a month. In Sydney alone, that makes for a population of over 2.8 million people surfing the net. For a business, even if your market is only 1% of that (28,000 people), it is critical to have an up-to-date and appropriate online representation of your organisation.
To save you time
Your website is your first public-facing representation of your business. When people want to research an organisation, the first thing they do is look them up on the web. To maintain a dynamic and accurate representation of your business, you need to keep it up to date.
Having a third-party be responsible for changing the content of your website slows things down. It involves a number of communications to ensure they have the correct message and apply it properly, and it relies on their timetable coinciding with yours. This causes a delay and often mistakes in the updating of your site.
Content Management Systems get around this. They give the business complete control themselves. This saves time, frustration and mistakes.
Single sourcing, or re-using content, is an important feature of any content management tool - your intranet, extranet and website can all share the same information, so you don't have to update data two or three times. Content can be published in multiple locations to multiple user groups, quickly and easily, saving effort and confusion.
To save you money
With a template-driven cms, you design your website only once - all subsequent maintenance is managed in-house. This means no more costly ongoing development fees or maintenance fees. A template establishes company approved standards and ensures consistency when new material is published.
It is a common frustration that to even 'just to add a comma' will cost a business up to $100 through using a third-party site designer.
Increase your sales
 Inzen’s unique approach to web content management focuses on delivering measurable returns on your investment. Your website should be a revenue generator, not a cost centre. This is achieved by combining the features of an easy-to-use page editor, a fully integrated subscription management system, bulk email tool and statistical analysis package.
- Create your web presence.
- Capture your audience.
- Target your audience.
- Track and analyse the activity.
 Group your audience according to their interests using the management tool, then target them directly using the bulk email tool.
Statistical analysis means you are no longer flying blind. Instant feedback enables you to immediately critique or modify your online marketing strategies.
To find out more...
To find out more about Kaboodle, either:
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The Clock Hotel launches new site on Kaboodle
Web ecommerce article) "Kaboodle boasts an in-depth site statistics mechanism")
