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Potential customers online
 In August 2005, Neilsen Netratings estimated that 68.2% of Australians over the age of 16 were 'regular' Intenet users, meaning they accessed the Internet once a month or more. This equates to a conservative estimate of 2.7 million potential customers in Sydney alone.
If you forecast your market percentage as a mere 1% of that number, that leaves your business with 27,000 wallet-carrying potential clients. All a click of a button away. The births of Google, eBay and Amazon have changed the way the world thinks - people are happy to search and buy online, or at least qualify a product or service, then go to the store or contact the business and purchase.
So how do you get to your customers? How do you sell to them?
- The first step is obvious - get a website up and running.
- The second step is reasonably obvious - make your website easy to find
- The third step requires thought and care - make it easy for your customer to purchase
How do you get your website up and running?
Well the answer to that is easy - contact Inzen! If you already have an existing website, but aren't happy with it, talk to your existing provider, or shop around.
The most important thing about a website is not flashy graphics or what technology it's built on, but what you are trying to acheive from it and how it represents your business. Make a list of exactly what you want to achieve through your site, and how, before approaching any providers.
How do you make your website easy to find?
 Firstly, you want your website ranking well in Search Engines. Learn more about how Search Engines work here. - Secondly, list your website address in all communications - letterheads, emails, business cards, White Pages, Yellow Pages, banners, etc
How do you make it easy for the customer to purchase?
This part requires analysis of your business model - how do people buy your product or service?
- Over the web?
- Over the phone?
- In person?
This determines how you gear your website in order to facilitate a sale. For each case above, you'll want to respectively:
 Allow the buyer to easily search for and locate the product they want and purchase it online using a credit card - Give the buyer as much information as they'll want about the product or service and then contact you over the phone
- Give the buyer as much information as they'll want and then give the locations and opening hours of your stores or offices
Is that all I need to do? What next?
The above steps may sound easy, but most businesses miss one or more crucial steps, sabotaging the sales process. To find out if your organisation is managing all required components to maximise sales through your website, contact Inzen:
To find out more...
To find out more about making sales through your website, either:
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